Marel Poultry launches major innovations at EuroTier

Chickens in poultry farmMarel Poultry empowers progress at EuroTier as innovative processing developments meet future demands


No less than four global launches, as well as numerous other innovations, will be revealed by Marel Poultry at EuroTier 2016 in Hannover, Germany. All new developments aim at contributing to the highest end product quality, while empowering poultry processors to make further progress in the processing business.

The new Stork live bird handling system has won the EuroTier 2016 Innovation Award. This revolutionary solution gives high attention to animal welfare, while rising efficiency considerably. Thanks to the ingenious design of the SmartStack transportation module, loading capacity can increase up to 38 per cent, which means fewer truck movements and less CO2 emission. At the same time, more space is available per bird. In the supply chain, handling remains animal-friendly all the time, during transport and in the plant the birds stay calmly in their spacious trays. Only after having lost consciousness, the broilers are shackled to enter the process.

At the moment deboned thigh meat is quickly gaining popularity worldwide. Consumers around the globe have begun rating chicken thigh fillets at an equal or even higher level than breast fillets, as a result of its succulent taste. Marel Poultry already foresaw this trend and created the world's first inline high-capacity thigh filleting solution. With utmost efficiency and consistency, the bone is carefully separated from the meat, in order to supply retail quality thigh fillets. Meanwhile, the knee cap is removed accurately and at no point in the process, there's a need for manual trimming.

In a poultry processing plant, the multitude of processes needs coordinating software to control, monitor and improve efficiency. Implementation of Innova OEE (Overall Equipment Effectiveness) will unleash the full potential of a Marel Poultry production line, by intelligently collecting data and analyzing availability, performance and quality. 

Summarizing all innovations at EuroTier, Marel Poultry is clearly anticipating future developments in the poultry business. Processors as well as end consumers can benefit from this foresight by producing and consuming the highest quality poultry products.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W:

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