VIV MEA 2018 event sees 6.7 per cent rise in visits

LivestockThe VIV Middle East and Africa (MEA), which was held in Dubai last month, saw discussions on themes ranging from marketing eggs, cutting antibiotic use and fly control on farms among others

The event saw attendees from 46 countries, 368 exhibitors and 6,660 visits, a 6.7 per cent rise in visits compared with the first edition on 2016.

Digram Alroussan, poultry technology application lead at Cargill, highlighted the higher mortality rates in the Middle East and Africa region due to respiratory diseases.

Alroussan also said there had been a poor response to Newcastle disease vaccinations as they were manufactured using a genotype which is not circulating in the region. A genotype is a set of genes that an organism carries.

Hamed Masoumi, vice-president of business development at egg marketing group Telavang in Iran, urged marketers to leverage platforms such as Instagram to attract millennial customers.

Erol Sengor, board member of the Turkish branch of the World Veterinary Poultry Association urged cutting antibiotic use and adopting low-protein diets.

Sengor said that non-digested protein could provide a medium for micro-organisms to grow.

The third edition of the event, which is held every two years, is said to be held between 9 March - 11 March 2020 at the Abu Dhabi National Exhibition Centre.

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