The association was officially launched in Brussels, by Cameroon trade minister, Luc Magloire Mbarga Atangana during a visit to European institutions. As representative of the African, Caribbean and Pacific Group of States (ACP) during the various Councils of Ministers addressing the banana industry, the minister was lauded for this initiative.
AFRUIBANA is an association established under Cameroonian law and gathers several representatives of producers and exporters from different sub-Saharan countries, notably Assobacam, the Cameroon banana industry association, and OBAMCI, an Ivory Coast organisation of producers and exporters of bananas, pineapples, mangoes and other fruits. AFRUIBANA is an open platform with a mission to defend the interests of African fruit farming.
The association will take steps to support competitiveness and export fruits to EU countries. It will also serve as an interface between producers in the sector and European institutions to secure financing and support for African fruit growers. AFRUIBANA also has a key role in the representation and advocacy for asserting the quality and importance of agro-industrial value chains across the African continent in terms of economy, social affairs and environmental impact.