“A truly inspirational area located at the show entrance welcomes visitors onsite with more than 35 innovative agri-food concepts waiting to be discovered and replicated in the world,” said Renate Wiendels, senior project manager of VNU Europe, the organiser of VIV Europe.
The show serves as the optimal platform for global supply chains, while promoting the importance of bringing back farmers to a more central role. The HubOrange! Inspiration Square provides practical answers to the increasing consumer demand for sustainable food production. ‘The Round Egg’ circular concept and the ‘World Food Center’ are examples of innovations that make food supply chains shorter, future-proof and transparent for all stakeholders involved. We need global farming to secure fresh food locally.
Innovative services and technologies
VIV Europe is by definition, the preferred show for the sector’s innovators to launch their new solutions. As many as 20 innovations will be highlighted in hall 9, while many other exhibitors will be disclosing cutting-edge products.
This edition presents innovative services and technologies specifically enabling farmers and breeders to improve production, with a focus on the poultry and egg sector. From gender-specific broiler breeder watering systems to automatic farm data collection and precision poultry farming, new pathogen control feed materials, effective lighting recipes systems, and the latest feed ingredients to optimize feed digestibility – these and many more newly released products can ease your struggles with day-to-day operational challenges.
Six halls packed with solutions for animal production
Exhibitors at VIV Europe, from more than 50 countries, are ready to showcase 52,000 sqm space packed with solutions for animal husbandry, in halls 7 to 12 at the Jaarbeurs, Utrecht, the venue of the show in the Netherlands. The show gives industry players the chance to meet suppliers face-to-face and reconnect with business. As always, the show covers the complete Feed to Food supply chain, including feed ingredients and additives; animal health and pharmaceuticals; breeding and hatching; farm production; slaughtering and processing for meat, eggs, dairy and fish. VIV Europe will give you free access to the co-located VICTAM International show, presented in halls 1 and 2, dedicated to feed technology and production.
Feed strategies and inspiring food concepts
Next to the exhibition booths, the VIV Europe conference and seminar programme, along with its top-notch line-up of speakers, provides an unparalleled source of professional knowledge and great networking opportunity for all visitors joining onsite. All conferences and seminars are held either at the modern rooms at the first floor of Jaarbeurs venue, right above the expo halls, or at the arena by the show entrance.
The 2022 European Feed Congress - Strategies for future-proof food production explores how the European animal feed industry and its feed additive suppliers strengthen Europe’s global competitiveness.
The Poultry Marketing Round Table (PMRT) – Europe Edition – includes John Kirkpatrick from Tesco, Nan-Dirk Mulder from Rabobank, and Vincent Guyonnet as speakers, who will discuss how the European industry can reposition itself during crisis.
Other sessions provide content on topics like insects as feed, dairy farming, food waste management, contamination prevention in feed supply, automation for fresh poultry packaging, feed extrusion technology for aquaculture, in-ovo sexing, pig gut health, poultry health and nutrition, feed efficiency, and much more. “Jaarbeurs organises trade shows, conventions and other events in accordance with the strictest possible safety standards. We are ready to welcome the world once again to the Netherlands for this exciting event,” said Heiko M Stutzinger, Jaarbeurs COO.
To book your seats, register for the show on www.viveurope.nl.