The two companies, who have worked together for seven years, agreed their latest contract during the recent South African Poultry Association Annual Show in order to target the growing demand in South Africa for the Dekalb Amber Link breed.
Serfontein Kuikens director Jan Serfontein Snr remarked, "From our first project with Pas Reform, we saw evidence of a knowledgeable partner that puts in the time and the effort to make sure any project they are involved in is a success.
"Pas Reform remains our hatchery partner of choice because we are always impressed by the quality and productivity of the equipment and of the service we receive," he added.
Serfontein Kuikens’ hatchery expansion will occur in two phases with the first phase, which will come into operation by the end of November 2012, including the introduction of three new SmartSet 115 Setters with one SmartSet 38 and six SmartHatch Hatchers.
The second phase will see the addition of two more SmartSet 115 Setters, increasing the hatchery’s total capacity to 8.8mn pullets per annum.
Jankees Sligcher, South African representative for Pas Reform, commented, "The Serfonteins set out to bring the Amber Link breed back to South Africa, and this latest expansion is proof they are succeeding more convincingly every year."
"This next phase marks another milestone in this journey, and we are very pleased to be a part of it," he added.