twitter RSS Feed linkedin acp contact

Case IH and RMA announce plans to invest in new assembly facility in Algeria

Case IH, jointly with the local distributor Rouiba Matériel Agricole (RMA), plans to open a new assembly site in Constantine for the production of tractor models ranging from 55 to 98 hp to meet the growing demand in the Algerian market

caseih jxt 75 tiner ripper 3Case IH tractors such as this are now to be assembled in Algeria. (Image source: Alarcony Harris)

The facility, which will be located in Constantine, in the north of Algeria is expected to bring the benefits of new job creation in the area. It will assemble Case IH tractors ranging from 55 to 98 hp to serve the domestic market. Production is expected to start in April 2017 with an initial workforce of 30 employees.

The firm is working with RMA to ensure that locally assembled products match the high quality levels Case IH is known for. 

The new assembly plant will also have a positive social impact in the Constantine area thanks to the new jobs it will create – 30 in 2017, with the expectation of an increase as production steps up. In addition, the facility will rely on local manufacturers for the supply of specific components.

The facility will assemble the Case IH JX55 T, JX75T, Farmall 80JXM, Farmall 90JXM and JX95 Straddle tractor models, ranging from 55 to 98 hp. These are Case IH’s best-selling tractors in the country, which are in particularly high demand among the small to medium-sized farms of the northern region of the country, the most agricultural area in Algeria.

Chouba Salim, one of the first agents of Case IH distributor Rouiba Matériels Agricoles (RMA), is also a small farmer in the Constantine region. Salim’s farm is very typical of the area and he is loyal Case IH customer, “I really appreciate the Case IH JX75T 4WD and JX95 4WD tractors I have; they are extremely versatile, reliable and come at a price well within my budget. They are very well suited to the conditions here, and the basic cab version is ideal for the cold temperatures we can get in this region.”

Case IH has established a strong partnership with RMA to provide the professional and efficient support customers need. Headquartered in Algiers, RMA brings to customers the experience it has gained in more than 50 years of operation in the agricultural equipment sector. It provides sales and service support through 12 Agents, 12 Points of Sale and three Workshops. Case IH and RMA are investing to further extend the distribution network with 10 additional agents and four more points of sale. 

“Case IH has built a good reputation and loyal customer base,” commented Melouk Salim, general manager of RMA. “This is due to the excellent quality of the products, as well as the fact that it offers different services that customers appreciate. The excellent quality/price ratio and outstanding service that Case IH delivers, it is undoubtedly the market leader for 75 hp tractors.”

 


LATEST NEWS IN Machinery & Equipment

How nuclear technology helps Africa adapt to climate change

How nuclear technology helps Africa adap…

At this year’s United Nations Climate Change Conference (COP27) in Egypt, the International Atomic Energy Agency (IAEA) released a comprehensive report on Nuclear Technologies and Climate Adaptation in Africa, describing...

Kuhn ECO Ranger: A sprayer with remarkable precision

Kuhn ECO Ranger: A sprayer with remarkab…

Such is the accuracy of the ECO Ranger boom trailed sprayer from Kuhn, distributed locally by ValtraC, that it is ideal for precision spraying – and can even be used...

AVR introduces Puma 4.0: A high-tech harvester with comfort drive

AVR introduces Puma 4.0: A high-tech har…

With the Puma 4.0, the world leader in the segment of four-row self-propelled harvesters, AVR introduced the world to a robust, high-tech harvester

Atena project: A remarkable step towards farm electrification

Atena project: A remarkable step towards…

The Atena project (Advanced Tractors with Electric implements for Agricultural green revolution), with Antonio Carraro as project leader, was presented on 9 November 2022 at EIMA International in Bologna and...

Farming goes hi-tech with robotics

Farming goes hi-tech with robotics

Already in action for some time in France, the US and some Eastern European countries, robots are now also the future of technological innovation in agriculture in Italy

Rwanda and UK governments join IFC to advance Africa’s cold chain progress

Rwanda and UK governments join IFC to ad…

Government representatives from Rwanda and the UK have joined the International Finance Corporation (IFC) to sign a Statement of Cooperation at COP27 to help accelerate the scaling up of innovative...

Prev Next

OTHER RELATED ARTICLES - Machinery & Equipment

New overload protection for LEMKEN ploughs

New overload protection for LEMKEN ploug…

Agricultural technology manufacturer LEMKEN has introduced the new OptiStone automatic overload protection for its Juwel, Diamant and Titan ploughs

Freudenberg’s category 4 filtration systems protect agricultural vehicle drivers from toxic pesticides

Freudenberg’s category 4 filtration syst…

Freudenberg Filtration Technologies offers cabin air filters of all categories to ensure that necessary precautions are taken in keeping with the European norm EN 15695

Case IH conducts commercial and operator training in Kenya

Case IH conducts commercial and operator…

Farming equipment company Case IH conducted a training course for more than 30 sales people in Kenya

Radar is a better ultrasonic: VEGA

Radar is a better ultrasonic: VEGA

Jürgen Skowaisa, product manager Radar at VEGA Grieshaber KG in Schiltach, Germany, speaks about their new series of sensors

Allflex acquires German technology company Agrident

Allflex acquires German technology compa…

Allflex, part of the Antelliq Group, has announced that it has acquired Agrident, the German-based agricultural technology company specialising in RFID data capture systems used in process control and animal...

Pöttinger’s tractor seed drills to protect crops and soil

Pöttinger’s tractor seed drills to prote…

Drilling and harvesting technology provider Pöttinger has launched a new range of TERRASEM tractor seed drills with intelligent technology to protect crops and soil

Monosem introduces new ValoTerra Ultimate: An innovative addition to the ValoTerra range

Monosem introduces new ValoTerra Ultimat…

The new ValoTerra Ultimate which enables precise planting, regardless of work speed, thus fulfilling both farmers and contractors’ needs, has been designed to be able to plant seeds from 2-18...

Case IH named new distributor in Mozambique

Case IH named new distributor in Mozambi…

Agricultural equipment manufacturer Case IH has announced it has chosen Entreposto Comercial de Mocambique as its new distributor

Nardi Sunstorm SFH - pans head for sunflowers

Nardi Sunstorm SFH - pans head for sunfl…

Nardi, the Italian industry that designs and manufactures agricultural trailers and combines headers for worldwide harvesting, boasts the Sunstorm pans in its range

Massey Ferguson wins tractor of the year awards

Massey Ferguson wins tractor of the year…

Massey Ferguson has received two tractor of the year 2013 finalist awards on the launch day of the EIMA Show in Bologna, Italy, for the MF 3770S in the ‘specialized’...

Weather software to aid farmers

Weather software to aid farmers

A team of university students from Kenya has developed a software program that can help farmers monitor weather and soil conditions in their areas

Massey Ferguson launches new MF 5410 tractor

Massey Ferguson launches new MF 5410 tra…

Massey Ferguson’s new 75hp, MF 5410, is being introduced at the Polagri-Premiery Fair, Poznań, Poland on 16th February

Prev Next