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Case IH provides hands-on sales training on agricultural machinery

Case IH recently hosted a commercial training programme in South Africa, aiming to help the distributors across the Middle East and Africa (MEA) with the latest updates on farming equipments and practical expertise that can be used to benefit their customers in selecting agricultural machinery

Case IH Training 2The commercial training sessions were prepared and delivered by the Case IH Commercial Training Team from St Valentin in Austria. (Image source: Case IH)

More than 100 sales professional participated in the training event, which was divided between a theoretical course at the BMG hotel in Sasolburg area and a practical session at Cairo Farm Parys.

The training programme focused on an extensive range of Case IH’s equipments including quadtrac, steiger, magnum rowtrac, magnum and AFS high power tractors, Puma CVT, Puma, Maxxum and Farmall A tractors.

The practical session provided the delegates with the opportunity to drive the Case IH equipment at the farm.

Case IH stated that the delegates from Tanzania, Kenya, Zambia, Mozambique, Zimbabwe and South Africa attended the course in two groups, aiming to build more familiarity with Case IH agricultural machinery products.

Brian Hall, corporate farming specialist at Case IH for MEA, said, “This training allows the salesmen to get hands-on experience with our machines and it allows them to get a better understanding so that they can better inform their customers.”

“This year there was a combine driving practical which was not done last year. It showed the salesmen the advantages of the Axial-Flow combine,” Hall added.

The representatives emphasised on the technical aspects of the commercial training event including the APM, CVT transmission and the axial-flow combine information of the machinery.

“A lot more time was spent on hands-on practical training of salesmen, to ensure that they know how to operate the machinery and how the machinery works,” said Jaap Van der Westhuizen, CEO of South African host company Cairo Group.

Case IH declared that the company will continue to provide training opportunities to sales professionals across the MEA region, helping them to develop knowledge on the technological advancements in faming equipment, with an aim to deliver improved services to their customers.


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