CNH Industrial has announced its plan to expand direct presence in southern Africa’s agriculture and construction equipment sectors
The company is moving to strengthen its local presence with the planned purchase of four divisions of Capital Equipment Group (CEG), previously owned by Invicta Holdings Limited. These include:
Northmec: South Africa’s most established agricultural equipment distributor and the sole distributor of Case IH equipment and implements
NHSA: A spare parts distributor in Southern Africa mainly focused on agriculture
CSE: A well-established equipment distributor operating for more than 50 years in the market and the sole distributor of CASE tractor loader backhoes and skid steer loaders;
Landboupart: A distributor of spare parts and implements.
By taking full operational management of its commercial distribution and aftermarket network, CNH Industrial aims to further develop its Case IH and CASE Construction Equipment brands’ presence together with aftermarket sales and services in South Africa and other Southern African markets, strengthening its position and ties with its customer base.
This model is already in place for the company’s agriculture equipment brand New Holland Agriculture as well as its commercial and specialty vehicles business via its IVECO, IVECO ASTRA and IVECO BUS brands.