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VIV Europe will unite the animal protein production and processing industry.

Event News

VIV Worldwide has confirmed the presence of HRH Prince Carlos of Bourbon de Parme, who will be delivering a speech during the opening ceremony of VIV Europe 2026 and the Cities Leading Food System programme that is set to take place from 2-4 June in Utrecht in the Netherlands

Prince Carlos' presence will add to the significance of the trade exhibition's 25th edition as the animal protein production and processing industry returns for advancing knowledge sharing, innovation and international exchange.

Uniting the global feed to food supply chain, VIV Worldwide has partnered with Cities Leading Food Production to advance collaborations motivated largely by food security and agricultural resilience. These are designed to produce robust, regional and regenerative food systems in cities and regions in the EU, Africa, the Middle East and the world at large.

Prince Carlos will highlight the urgency of sustainable food production by integrating the modern agrifood systems. He will also mention key drivers in shaping future food systems, including innovation, resilience, sustainability, and the role of cities and international collaboration.

The 25th edition of VIV Europe comes at an influential time of increasing demand. The event will see exhibitors, industry leaders, policymakers, researchers, producers and innovators to Utrecht for an insightful edition focused on the future of local, regional, global agrifood production.

Zimbabwe Agri venture targets rural growth (Image credit: African Agri Council)

Livestock

AAC IDS26 001 is a young agri input retail business in Zimbabwe that is steadily gaining attention for its practical approach to serving farmers

Based in the Pixie Combie area of Kadoma, the venture was launched in March 2026 and quickly showed signs of strong demand. Farmers in the area have been actively seeking reliable access to animal feed, day old chicks, veterinary medicines, and other essential supplies, highlighting a clear gap in the local market.

The business benefits from its location in a busy farming zone where poultry, livestock, and mixed farming activities are common. With no direct competition nearby, AAC IDS26 001 has been able to attract a steady stream of customers from surrounding communities. Its leadership also adds weight to its potential, with the CEO bringing 17 years of work experience and a strong commitment to supporting the country’s agricultural sector.

The company now aims to grow beyond a basic retail outlet and become a trusted one stop hub for farmers. Plans include expanding product lines, improving stock levels, introducing delivery services, and moving into road runner breeding. These steps are expected to reduce the need for farmers to travel long distances while strengthening the business’s position in the local market.

This opportunity has been featured within the Investment Discovery Sessions, an initiative by the African Agri Council that connects promising agricultural ventures with investors and financial partners. Designed to encourage real engagement and deal making, the platform helps businesses like AAC IDS26 001 move from early success to long term growth, while offering investors access to ventures with clear demand and expansion potential.

Shoprite Group provided a profitable platform for growers. (Image source: Shoprite)

Agriculture

Community gardeners from Botswana came together to leverage one of the region's influential retail platform to sell their vegetable produce at Shoprite Gaborone and Checkers Airport Junction Centre in Market Day 

Working for the cause of food security in southern Africa, Shoprite Group provided a profitable platform for growers from more than 300 community gardens in the country. 

“This year Market Day provided almost 60 gardeners and co-operatives across South Africa, Namibia and Botswana with the opportunity to sell their fresh produce directly to the public, gain retail experience and strengthen the roots of small businesses that feed their communities,” said Sanjeev Raghubir, chief sustainability officer at the Group. “Customers stocked up on local peppers, spinach, parsley and many other vegetables and fruits, met the small-scale farmers and learned about their sustainable growing methods and in some instances, even purchased seedlings for their own home gardens.”

Adams Eden, which participated at the event, offers trees and seedlings at discounted prices to foster sustainability. Tree cultivation besides, the nursery is also actively tapping into crop production to address the local demand for fresh vegetables. Operating since 2021, its vision is to make Botswana green.

“Through our participation in Market Day, we gained confidence in sharing our story and explaining our growing techniques, while understanding what customers value most,” said Lerato Bwire, the founder and operator of Adams Eden.

The platform also advances skills transfer across customer relations, communication, pricing, product presentation and record-keeping, among other things.

“For each community gardener taking part in Market Day, there is a story both of individual circumstance and a pathway towards a more grounded and food secure life rooted in the soil,” said Raghubir. “The power of this day is in taking this a step further by facilitating market entry with skills training.”

Alongside Market Day, the Shoprite Group also drives the Act For Change programme to support local community gardens. “It’s exciting to see the seeds we help sow within our communities grow and flourish,” said Raghubir. “We are proud to champion the heroes of Southern African gardens and small farms, who nourish their communities and their future through their own dedication and hard work.” 

FederUnacoma has compiled a comprehensive data on new registrations of agricultural machinery.

Machinery & Equipment

Manufacturers’ association, FederUnacoma, has observed that public incentives and proactive support schemes are integral in the face of volatilities in the agricultural machinery market driven by geopolitical instability and economic uncertainties

After studying the latest figures provided by the Ministry of Infrastructure and Transport, the Italy-based association with an ever-expanding presence in Africa and Southeast Asia has compiled a comprehensive data on new registrations of agricultural machinery. It has found that while the first quarter of 2025 recorded an upward trend the market remains vulnerable in the near future due to crisis in the Middle East.

A 11.8% decline has been seen in the transporter sector, including tractors and flatbed trailers, since the largely prospective 1Q 2025. However, there has been a growth of 2.7% in new registrations for tractors, with over 3,633 units sold (3,537 in the first quarter of 2025), and a 65% increase for combine harvesters, with 33 machines registered (20 in the same period of 2025). Telescopic handlers also performed well, recording a 46% increase with 343 units (235 sold in 2025), whilst trailers remained in line with last year’s figures (1,659 registrations, down 1.5%).

Variables linked to the conflict in the Middle East and uncertainties regarding certain incentive measures (the 5.0 credit, for example) risk negatively affecting companies’ willingness to invest and their planning, slowing down purchases of agricultural machinery. In this context, the Federation of Manufacturers believes it is more important than ever to bring measures such as hyper-amortisation and the Transition 4.0 credit into full effect. The system of public incentives – notes FederUnacoma – can play a decisive role in stabilising the domestic market during a critical economic phase such as the current one.