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VIV Europe stands out as a vital platform connecting innovation, trade and real business opportunity. (Image credit: VIV Europe)

Event News

VIV Europe 2026 is set to be a landmark event as it celebrates its 25th Edition and reinforces its position as one of the most influential agrifood exhibitions in the world.

Backed by strong international partnerships and near sell out momentum, the event returns to where the VIV Worldwide journey first began, bringing together the global feed to food community at a crucial moment for the industry.

Organised by Royal Dutch Jaarbeurs and VNU Europe, the 2026 edition not only honours VIV Europe’s rich legacy but also signals a forward looking strategy. The organisers have confirmed that from 2028 onwards, VIV Europe will move to a two year cycle, with the next edition scheduled for June 2028. This shift aims to provide greater continuity, consistency and long term value for exhibitors and visitors alike.

“VIV Europe is evolving with the strength, consistency and international depth that the industry has been asking for,” said Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs and VNU. “Europe needs a reliable and forward-looking agrifood platform to connect strategy, technology and business. VIV Europe 2026 will meet that need and the new two-year rhythm from this year on will provide in the epicenter of Europe, the continuity and momentum that our exhibitors, partners and global community deserve.”

The anniversary edition will welcome around 600 exhibitors showcasing the latest innovations, technologies and machinery across the agrifood value chain. An estimated 20,000 international visitors are expected in Utrecht, one of the world’s leading hubs for agricultural innovation. The programme will be supported by major partners including Rabobank, Wageningen University, the World Poultry Science Association and Common Source, alongside a full week of industry focused activities under the banner of VIV Week.

Poland has been named Country of Honor for 2026, reflecting its status as the leading poultry producer in the European Union and a rapidly growing exporter. Special sessions, delegations and matchmaking activities will spotlight Poland’s dynamic role in animal protein production.

With more than 97 percent of exhibition space already sold, VIV Europe 2026 clearly demonstrates strong market confidence. As Europe’s agrifood sector faces rapid technological change, sustainability demands and global competition, VIV Europe stands out as a vital platform connecting innovation, trade and real business opportunity.

Getting Feed Transitions Right.

Poultry

Feed transitions are often underestimated on the farm, yet few decisions carry as much weight when it comes to how well a flock performs at the end of the cycle.

From the moment chicks arrive to the point they reach processing weight, broilers move through several distinct feed phases, each with its own nutritional profile and physical form. Managing these shifts well is what separates a high-performing flock from one that struggles to hit its targets.

As birds grow, their diet moves through starter, grower and finisher specifications, and with each change comes an adjustment in feed texture too, progressing from mash through to crumb and eventually pellet. These are not minor tweaks. Each phase is designed to match the bird's changing biological needs, and any disruption to that process can set the flock back in ways that are hard to undo.

The changeover from starter to grower feed tends to be the trickiest. It brings both a nutritional shift and a change in feed form at the same time. Offering the first batch of grower feed as a crumb or mini pellet rather than a full-sized pellet makes the adjustment far easier for the birds. When this step is skipped, intake tends to drop, growth slows and uniformity across the flock takes a hit.

The simplest and most effective way to handle any transition is to blend the outgoing feed with the incoming one, layering the new on top of the old so birds ease into the change naturally rather than encountering it all at once.

Done properly, feed transition management keeps intake steady, limits wasteful flicking behaviour, protects carcass quality and supports consistent flock health throughout the cycle. These are not just welfare considerations. They translate directly into better returns for the producer.

Planning feed transitions carefully is not optional. It is fundamental to running a productive, profitable broiler operation.

newgold seed was built for growers who don’t settle for incremental gains.

Agriculture

Bayer has unveiled newgold seed, its first multi crop seed brand created specifically for low carbon intensity crops.

The initiative is designed to give farmers a direct pathway into the expanding biofuels market while supporting farm profitability and practical field performance.

Global demand for sustainable aviation fuel and renewable diesel is rising quickly. As the energy transition gathers pace, the challenge lies in scaling low carbon fuels without disrupting food production or adding unnecessary pressure to farm operations. Bayer sees agriculture as central to meeting that challenge in a balanced and commercially viable way.

Chad Bilby , Biofuel Crops Innovation and Commercial Lead, said, “Innovation alone won’t make the energy transition real. Scale, execution, and market confidence matter. With newgold seed, we are connecting seed innovation, agronomic performance, and market access into one clear opportunity for farmers.”

Developed under the company’s Biofuel Crops platform, newgold seed reflects a shift in thinking. Rather than viewing biofuels solely as an end market, Bayer is building an integrated system that links growers, fuel producers and supply chains from the outset.

The focus is on oilseed crops such as camelina and winter canola. These crops are suited to fitting between main growing seasons, within existing rotations or on underused land. This approach opens the door to additional revenue streams without replacing core food crops.

At its core, newgold seed is built around field level economics. The aim is to create crops that function as a profit multiplier. Farmers can use them as a double crop between seasons, as part of a rotation that supports sound agronomy, or on marginal land to bring new value to underperforming acres. The flexibility allows growers to decide how the crops fit within their own systems while retaining control over financial and agronomic choices.

By connecting seed development with secure market access, Bayer aims to reduce uncertainty and help farmers participate confidently in the low carbon fuel economy.

Understanding the shifting landscape of global agriculture.

Technology

Global agriculture continues to expand, yet the agricultural machinery market is navigating a period of turbulence.

Economic uncertainty, geopolitical tensions and shifting trade policies are reshaping where and how farm equipment is bought and sold. This evolving landscape was outlined during the press conference launching the 47th edition of EIMA International, the world’s leading exhibition for agricultural technologies, set to take place in Bologna from 10 to 14 November.

Mariateresa Maschio, FederUnacoma President, said, “Protectionist policies in some countries, economic sanctions, interference with trade routes, and tariff wars have led to market fragmentation and a sharp slowdown in trade which is weighing on the performance of the agromechanical sector.”

Traditional markets are feeling the strain. The United States recorded a 10 percent fall in tractor sales in 2025, while Germany, France and the United Kingdom also posted double digit declines. In contrast, southern Europe is showing renewed momentum. Italy and Spain both closed the year with strong growth, signalling cautious optimism within the European agricultural machinery industry.

India remains the standout performer. With tractor sales exceeding 1.1 million units, the country continues to dominate the global market. According to Maschio, this growth reflects deeper structural demand rather than a short term spike. “Over the past fifteen years, output in the primary sector has grown significantly,” said Mariateresa Maschio, “but to meet the needs of the world’s population it will have to grow by a further 14% by 2034, especially in India and in those countries of North Africa, Sub-Saharan Africa, and the Middle East that are experiencing the highest demographic growth.”

A new geography of agricultural production is emerging, driven by mechanisation, digital farming solutions and expanding demand in Asia, Africa and Latin America. Chinese manufacturers are rapidly increasing their presence across these regions and even gaining ground in Europe.

“In the coming years we will have a highly segmented agromechanical sector, with low-cost basic technologies alongside highly advanced technologies for complex operations,” added Mariateresa Maschio, underlining the importance of innovation, policy support and international cooperation as the sector looks ahead.