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John Deere unveils digital solution to aid agricultural productivity

John Deere has introduced an online portal to enable agricultural producers make sound management decisions and increase the productivity of their farming operations

MyJohnDeere.com will allow producers to manage their equipment information, production data and farm operations by providing real-time information about their farm operations, field locations and important performance data from their equipment, the company stated.

John Deere Intelligent Solutions Group product manager Nathan Greuel said, "This will be a new suite of technology to help agricultural producers plan, run and analyse their operations through the entire farming cycle."

He was speaking to agricultural journalists and security analysts at the FarmSight Tech Summit in Iowa, US.

According to the agricultural machinery manufacturer, the online portal allows users to access its key applications such as JDLink, AgLogic, JDParts, John Deere Financial, Stellar Support and My Equipment.

Information about technology, financial services, parts and service sourcing is available at a centralised website, which can be accessed via computer, smartphone or any handheld mobile device, Greuel explained. The website will, however, be seperated from the latest updates about new solutions, which are being developed under the John Deere FarmSight strategy

"The user can access their MyJohnDeere site to view the information that is most important to them, as well as allow access to their dealer, farm manager or other third-party individuals," he highlighted.

John Deere has embarked on significant expansion in the continent and has invested US$18.4 million to develop a new warehouse in South Africa to support the growing demand for parts and technical support in sub-Saharan Africa.